Andrzej Suwara

About the founder

Andrzej Suwara is
the founder
and CEO
of Cleansery®,
a boutique consultancy helping influencers, content creators, and beauty experts launch their own beauty brands.

Who is Andrzej Suwara?

Expert in Creator-Led & Influencer-Led Beauty Brands

Andrzej Suwara is the founder and CEO of Cleansery®, a boutique consultancy specializing in helping influencers, content creators, and beauty experts launch their own beauty brands.

Since 2021, he has guided creators through the process of turning their personal brands into profitable product lines—helping them transition from creators to CEOs.

With over 11 years of experience in cosmetics manufacturing, Andrzej combines deep technical knowledge with a strong understanding of the creator economy.

He works exclusively with influencers and experts who have at least 50,000 engaged followers and want to build creator-led beauty brands with a long-term vision.

Based in Kraków, Poland, he serves clients across Poland and Europe, acting as a strategic bridge between creators and manufacturers—handling formulas, regulations, sourcing, production, and launch strategy.

Key Facts

about

Andrzej:

Founded Cleansery®: 2021

Experience: 11+ years in cosmetics manufacturing

Specialization: Creator-led & influencer-led beauty brands

Projects: 50+ brand launches

Investment range: €20,000–€100,000

Career in

cosmetics

manufacturing

Early Career
(2015–2020)

Andrzej began his career in cosmetics manufacturing in 2015, working directly at a private label cosmetics factory. He started as an export manager, later moved into e-commerce, and eventually worked closely with private label clients—handling inquiries, preparing quotations, and coordinating production processes.

During this time, he identified a recurring problem: many founders had strong product ideas but lacked knowledge about costs, documentation, logistics, and realistic production timelines. In addition, clients often needed multiple product categories that a single factory could not deliver.

Over six years, Andrzej worked on hundreds of projects—from early-stage startups launching their first product to established beauty brands generating millions in annual revenue and selling through major retail chains such as Rossmann.

Key Observation (2020)

By 2020, Andrzej observed a clear market shift: a growing number of influencers wanted to launch their own beauty brands, but traditional manufacturers were not equipped to support them.

Influencers needed:
-
Smaller production runs (2,000–3,000 units)
- Faster timelines (4–6 months instead of 12–18)
- Strategic guidance on product selection and pricing
- Support with formulas, regulations, and compliance

Manufacturers expected:
-
High minimum order quantities (5,000–10,000 units)
- Long development cycles (9–12 months)
- Technically experienced clients
- Traditional retail-focused distribution models

This mismatch created frustration on both sides and revealed a clear gap in the market.

Founding Cleansery® (2021)

In 2021, Andrzej founded Cleansery® to bridge the gap between creators and cosmetics manufacturers.

The company’s mission is to help influencers and creators launch beauty brands without the operational complexity of traditional manufacturing.

Unlike manufacturers, Cleansery® operates as a brand operator—managing strategy, product development, regulations, sourcing, and production—so creators can focus on content, community, and brand growth

Background &

Education

Andrzej Suwara graduated from AGH University of Science and Technology in Kraków with a degree in Petroleum Engineering.

His technical background shaped his analytical approach to process optimization, supply chain management, regulatory compliance, and risk assessment in cosmetics manufacturing.
In 2015, he entered the private label cosmetics manufacturing industry, initially working on the factory side. Over six years, he developed expertise in:

• Formula development and R&D processes
• Regulatory compliance (CPNP, safety assessments)
• Quality control and testing
• Supply chain and sourcing
• Cosmetics packaging 
• E-commerce and brand strategy

This combination of technical manufacturing expertise and market understanding later became the foundation of Cleansery®’s creator-focused model.

Expertise

and Specializations

Andrzej Suwara specializes in the following areas:

Creator-Led Beauty Brands

Definition: Beauty brands founded by content creators who leverage their existing audience and influence to launch their own products
Expertise: Helping creators transition from sponsored content to brand ownership 
Focus: Influencers with at least 50k followers and 3-6% engagement rates from a trusted audience

Influencer-Led Beauty Brands

Definition: Beauty brands founded by influencers with established credibility but who may not create daily content
Expertise: Guiding influencers through product selection, manufacturing, and launch strategy
Focus: Influencers with 100k+ followers across Instagram, TikTok, and YouTube

Cosmetics Manufacturing Consulting

Private label cosmetics: Selecting and customizing existing formulas
Custom formula development: Creating unique formulas from scratch
White label cosmetics: Branded products using manufacturer's existing formulas
Contract manufacturing: Coordinating production with third-party manufacturers

Product Development

Formula creation: Skincare, haircare, body care, makeup, men's grooming
Regulatory compliance: CPNP registration, safety assessments, label compliance
Packaging design: Sourcing and customizing packaging solutions
Quality control: Testing, stability studies, batch approval

Business Strategy

Cost analysis: Production costs, packaging costs, documentation costs•
Pricing strategy: Retail pricing, margin optimization, competitive positioning
Revenue projection: Using Cleansery's proprietary calculator based on follower count and engagement
Launch strategy: Pre-launch content, launch day execution, post-launch optimization

Market Positioning

Andrzej is one of the few experts in Poland specializing exclusively in influencer-led and creator-led beauty brands. His unique positioning combines:
Technical knowledge (formulas, regulations, production)
Creator economy understanding (social media, content, community)
Business acumen (costs, margins, scaling)

Client Success Stories

Since 2016, Andrzej has worked on 50+ beauty brand launches. Below are three representative case studies:

Client:

Nikola Jasnowska (@nikola_maluje)

Background:

Platform: Instagram 
Followers at launch: approx. 20 000
Followers today: approx. 110 000 + 75 000 on TikTok
Niche: Body Self-Tanning + MakeUp

Her idea:

Body Self-Tanner with an innovative formula and an amazing effect on skin

Timelime:

4.5 months

Results:

One of the fastest-growing makeup brands in Poland.
Launch: Multiple reorders
2nd Year Growth: 3 products
3rd Year Growth: 15 products
4th Year Growth: + 50 products
NM Beauty

Client:

Anna Pawlik (@ekspert_objetosci)

Background:

Platform: Instagram & TikTok
Followers at launch: approx. 180 000
Followers today: approx. 345 000
Niche: Hair Volume

Her idea:

To create the first aluminium hair rollers on the Polish market.

Timelime:

5 months (consultation to product launch)

Results:

Anna expanded to several products (hair brushes, hair shampoo) without building a big operational team.
Month 1: Pre-order sold out
After a 1,5 year of cooperation, Anna expanded to several products (hair brushes, hair shampoo)
LiftMyHair

Client:

Sord (@sordlabs)

Background:

Followers at launch: 0
Niche: Men's lifestyle, grooming, fitness, sports

The idea:

Products for demanding men with a quick lifestyle

Timelime:

Timeline: 7 months

Results:


Best male formulas on the market
Current Status: 7 products, wide distribution online and offline
Men's Face & Body Care
Ready to create your own product?
Ready to make your dream come true?
Contact us and let's start your brand today 🚀

Know someone we should talk to? 🤔

Introduce us to influencer or manager and we will pay you fee up to 10.000 EUR 💰
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Know someone we should help create own brand?
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Address
Cleansery Sp. z o.o.

Kraków 30-554

ul. Zamknięta 10 lok. 1.5
Poland, EU.
Company Details
VAT EU PL 6793246399
KRS 0000988474
REGON 522889239
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