How do I know if I'm ready to launch my own beauty brand?
You are ready to create your own beauty brand when you have a highly engaged audience (not just large numbers), a minimum viable budget (usually €15,000+ for quality production), and a clear understanding of your niche. Our brand readiness quiz evaluates these exact metrics to give you a realistic assessment.
How much money do I need to start a makeup brand or skincare brand?
To start your own beauty brand properly in Europe, expect to invest between €15,000 and €30,000 for your first production run, branding, and legal compliance (CPNP). Bootstrapping for less is possible with white-label, but limits your custom formulation options.
Should an influencer use private label or custom formulation?
If you want to launch fast and test the market, private label is safer and requires less capital. If you want to build a unique asset to sell later, custom formulation is required. Cleansery helps creators navigate both paths to ensure their cosmetics brand succeeds.
What is the first step to start a beauty brand as a creator?
The first step is not finding a factory—it's validating your audience's willingness to buy. Before you invest in cosmetics manufacturing, you need to know exactly what problem your product solves for your specific community. Take our quiz above to see if you've completed this crucial step.
How much can an influencer make from their own beauty brand?
The range is enormous — and that's the honest answer. A creator with 100k engaged followers launching a skincare line can realistically generate €150,000–€400,000 in revenue in the first year, assuming a well-executed launch and a product their audience actually wants. At the top end, the numbers are staggering: Kylie Jenner built a $1.2B cosmetics empire, Hailey Bieber's Rhode Skin was acquired for $1B in 2024, and Selena Gomez's Rare Beauty hit $100M in revenue in its first year. The difference between those outcomes and a failed launch isn't luck — it's the quality of the product, the timing of the launch, and the strength of the creator's relationship with their audience. Creators who work with a full-service partner like Cleansery typically see 3x higher first-year revenue compared to those who try to manage manufacturing and logistics alone. You can also check our calculator that estimates your revenues and earning based on quality of your community here: https://www.cleansery.com/pl/produkcja-kosmetykow-dla-influencerow-wlasna-marka









