No matter what industry are you in, B2B or B2C, what category of CPG or DTC brand you want to start - you need to set-out to build a creator-first organization.
Here is the 4 step playbook on how to create a meaningful and successful brand in 2025
1️⃣ Start with your story, not product
Ask yourself: How can you build a visual journal around you life and building your brand?
Think of what can you teach your ideal follower that you’re uniquely positioned to share (that others can’t)?
2️⃣ Authenticity, not perfection
Perfect content era is over. Leave it to 2010s. Today, viewers prefer to see quick updates, mistakes, up's and down's. This builds trust. They prefer to watch and learn from someone 3 steps ahead of them, instead of 100.
3️⃣ Check what content you like and try it
Identify 3 themes that align with both your expertise and your audience's interests. Try different content ideas. See if you prefer to talk to camera or maybe vlog styled content + narrative is your thing?
4️⃣ Build your world
While you get better at sharing your journey you will see what resonates with your audience. When you grow, try to Introduce themes, inside jokes and maybe characters that make your audience feel like they're part of a recurring show.
The bottom line
2025 isn’t about the product.
It’s about the people behind it.
Build your audience.
Share your story.
Make them care.
Because in 2025, a brand without a community is just a product – and products are everywhere.
Start today.
