The live shopping revolution is here (Don't be late)

Quick Summary: The live shopping market is projected to surge from $1 trillion in 2024 to $3.7 trillion by 2030, with conversion rates of 9-30% dwarfing traditional e-commerce's 2-3%. While most influencers are still chasing $500 sponsored posts, a seleced few are building 7-figure beauty brands by leveraging this revolution. This article breaks down the playbook: how creators like Stormi Steele generate $1 million in 3 hours, why Gary Vaynerchuk calls it the "biggest opportunity for 2025-2030," and how you can prepare for the inevitable transition from an old-fashioned content creator to a live shopping CEO, even without TikTok Shop in Poland (yet). We'll explore the numbers, strategies, and step-by-step process for launching your own brand and capitalizing on this wave before it saturates.

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Gary Vaynerchuk, an investor and serial entrepreneur, recently sold $150,000 worth of hoodies in just four hours using a live video stream. Around the same time, beauty entrepreneur Stormi Steele went live on TikTok and sold $1 million worth of her Canvas Beauty products in three hours. And in China, a creator named Zheng Xiang Xiang reportedly sold $14 million in goods in a single week through Douyin, the Chinese version of TikTok.

What do these three wildly successful entrepreneurs have in common? They've all harnessed the explosive power of live shopping.

If you're an influencer, a creator, or a manager in the creator economy, these numbers should stop you in your tracks. While the industry remains fixated on the hamster wheel of sponsored posts and brand deals, a seismic shift is happening. A new, far more lucrative model is emerging, one that turns creators from rented billboards into powerful, independent CEOs. This is the QVC-ification of social media, and it's creating a new class of 7- and 8-figure entrepreneurs.

I'm Andrzej Suwara, and for the last decade, my team at Cleansery® has been the silent partner behind some of the most successful influencer-led beauty brands in Europe. We've pioneered cosmetics manufacturing for influencers and creator-led brand creation, helping dozens of creators transition from content makers to brand owners. We've seen firsthand how the creator economy is evolving. The old model of relying on brand deals for revenue is not just inefficient; it's a strategic dead end. The real, sustainable wealth is being built by those who own their brand, their products, and their relationship with their audience.

In this article, we're pulling back the curtain on the biggest, most untapped opportunity for creators today. We'll show you why live shopping isn't just a trend but the future of e-commerce, how it completely changes the financial equation for influencers, and provide a step-by-step playbook for you to build your own beauty brand and live shopping empire. We'll also break down how much you can realistically earn as a creator with your own brand, and what it actually costs to launch a professional, creator-led beauty brand. The revolution is here. The question is, will you be a spectator or a participant?

What is Live Shopping?

Live shopping, also known as live commerce, is the real-time sale of products through live video streaming. It's an interactive fusion of entertainment, e-commerce, and community, all happening on platforms your audience already uses daily: TikTok, Whatnot, Instagram, Facebook, and YouTube.

Unlike a pre-recorded video or a static product page, live shopping allows for a dynamic, two-way conversation. Viewers can ask questions, see the product demonstrated in real-time, interact with the host and other viewers, and, most importantly, click to buy directly within the stream. This seamless experience is what makes it so powerful.

This isn't a niche trend. It's a global phenomenon that is already a dominant force in Asia and is now exploding in the West. The numbers are staggering:

•Global Market Size: The live commerce market is projected to grow from approximately $1 trillion in 2024 to $3.7 trillion by 230 .

•Conversion Rates: Live shopping events boast conversion rates between 9% and 30%, a colossal leap from the 2-3% average for traditional e-commerce .

•Lower Return Rates: Shoppers who buy through a live stream are 40% less likely to return the product because they've seen it in action and had their questions answered live, leading to higher purchase confidence.

This is why entrepreneur and investor Gary Vaynerchuk has called live shopping the "biggest untapped opportunity for 2025-2030". He sees it as the perfect storm of technology (smartphones, fast internet), consumer behavior (short-form video, creator trust), and commerce infrastructure (seamless in-app checkout).

Why Live Shopping is Different from Sponsored Posts

For years, the primary way for influencers to monetize their audience has been through sponsored posts. A brand pays a flat fee—anywhere from $500 to $5,000 for a mid-tier creator—for a one-off mention. It's a simple, transactional relationship. It's also a fundamentally flawed model for the creator.

When you do a sponsored post, you are essentially renting out your audience's attention to another brand. You get a one-time payment, but the brand reaps the long-term benefits: customer acquisition, sales, and brand equity. You build their asset, not your own.

Live shopping, when paired with your own beauty brand, completely flips this dynamic. Instead of being a paid spokesperson, you become the CEO. You're not just earning a fee; you're generating revenue, building a sellable asset, and owning the entire value chain.

Let's break down the math.

Table: A comparison of the financial and strategic differences between a sponsored post model and a live shopping model with an influencer-owned brand.

As the table illustrates, the difference is not just incremental; it's exponential. A creator with 100,000 followers might struggle to make $10,000 a month from brand deals. That same creator, with their own product and a live shopping strategy, has a clear path to generating $50,000 or even $100,000 a month in revenue, with profit margins often exceeding 70%.

1.3 The Early Mover Advantage (Why 2025 is Your Year)

Gary Vaynerchuk has built his career on identifying and acting on market shifts before they become mainstream. In 2005, it was e-commerce for wine. In 2008, it was buying wine-related keywords on Google AdWords for pennies. In 2019, he was famously telling everyone who would listen to get on TikTok while the organic reach was astronomical. Today, his focus is squarely on live shopping.

"I know that 99% of the people reading this right now are undervaluing live shopping as a part of their 2025 marketing plan... Will you take the information in this newsletter and act on it, or will you be messaging me in a few months or next year saying, ‘Gary, I wish I’d listened’?”

History shows that in the digital world, the rewards are disproportionately captured by the early movers. The opportunity is now. While live commerce already accounts for up to 60% of e-commerce in China, it represents a mere 5% in the United States and Europe . This gap represents a massive, imminent wave of growth.

For creators in Poland, the opportunity is even more pronounced. As of early 2026, TikTok Shop has not yet launched in Poland. This means the market is wide open. The platforms are less saturated, the audience is not yet fatigued, and the competition is virtually non-existent. By the time TikTok Shop does arrive, those who have already mastered live shopping on other platforms like Whatnot or Instagram will be years ahead of the curve.

This is the 2019 TikTok moment for e-commerce. The platforms are providing free, organic reach to new sellers, the audience is hungry for authentic content, and the tools are in place to turn viewers into customers instantly. The window of opportunity is open now, but it won't stay open forever.

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Case Studies: Creators who cracked the live shopping code

Theory and market statistics are one thing, but seeing the playbook in action is another. The live shopping revolution isn't a distant future; it's happening right now, led by savvy creators who understood the assignment early. Let's move beyond the abstract and look at the real-world entrepreneurs who have cracked the code, turning their influence into multi-million dollar enterprises.

Stormi Steele: $1M in 3 Hours with Canvas Beauty

If you need a single case study on the sheer power of combining an authentic personal brand with live shopping, look no further than Stormi Steele, the founder of Canvas Beauty. Her story is a masterclass in resilience, community-building, and strategic execution.

Stormi started her journey in 2012, mixing hair products in her kitchen to solve her own hair growth problems. By 2018, she launched Canvas Beauty, but the climb was slow. It wasn't until she embraced social media and, eventually, live shopping on TikTok, that her brand exploded. In 2023, her Body Glaze product went viral, and she cultivated a loyal following of nearly 400,000 people who connected with her authentic story .

This set the stage for her record-breaking live shopping events:

•June 8, 2024: Stormi went live on TikTok and sold $1 million worth of products in six hours, attracting over 800,000 viewers and gaining 7,000 new followers in the process .

•September 27, 2024: She did it again, this time hitting the $1 million mark in just three hours—half the time of her previous record. During her live events, products often sell out in under ten minutes .

How did she do it? It wasn't luck. It was a combination of 17 distinct strategies that she executes flawlessly, including building a genuine community, creating extreme urgency with flash sales, showcasing products in action, and leveraging social proof through customer testimonials and TikTok Duets. Stormi embodies the new model: she owns the product, she owns the audience, she owns the content, and she owns the sales channel. There is no middleman taking a cut.

K-Beauty on TikTok Shop: 132% YoY Growth

The beauty category is arguably the best fit for live shopping, and no one has demonstrated this better than the K-Beauty brands that have taken over TikTok Shop. The visual and transformative nature of their products is perfect for the live, video-first format.

In the U.S. market, K-Beauty sales surged to $2 billion in 2025, a 37% year-over-year increase. A huge driver of this growth has been TikTok Shop. According to a report from Cosmetics & Toiletries, K-Beauty sales on the platform grew by an astonishing 132% year-over-year, far outpacing the platform's already impressive 120% overall growth .

Brands like COSRX, Medicube, and TirTir have become household names, not through massive traditional ad spends, but through viral moments and creator partnerships. A single video from creator Mikayla Nogueira featuring a COSRX eye patch garnered over 12 million views in five days, propelling the product to the #1 spot in its category on TikTok Shop .

This success is fueled by a simple formula: efficacious products that deliver visible results on camera, combined with authentic endorsements from trusted creators. It proves that you don't need a Super Bowl commercial to launch a best-selling product; you need the right product in the hands of the right creator on the right live platform.

Whatnot Creators: The $2 Billion Community Marketplace

While TikTok Shop dominates headlines, another platform, Whatnot, has quietly become a powerhouse for creator-led commerce, especially for physical products. Starting in 2019 as a marketplace for collectibles like trading cards, Whatnot has expanded into over 250 categories, with beauty growing by an incredible 791% in 2025 .

Whatnot is a social marketplace where creators can host live auctions and sales. In 2024, creators on the platform collectively earned over $2 billion . Gary Vaynerchuk, a vocal advocate for the platform, demonstrated its power by selling $150,000 worth of his VeeFriends merchandise in a single four-hour live stream .

What makes Whatnot so compelling, especially for a global audience and creators in markets like Poland, is its seamless international shipping and focus on community. It's less about fleeting viral trends and more about building a loyal, niche following. A Reddit user on the platform, a seller with around 30,000 followers, reported generating $30,000 to $45,000 in sales per month . This is the reality of the new creator economy—substantial, recurring revenue built on a direct relationship with fans.

The Pattern: Own Product + Audience + Live = 7 Figures

Across all these case studies, a clear and powerful pattern emerges. The creators who are winning big are not the ones with the most followers or the biggest brand deals. They are the ones who have successfully combined three key elements:

1.They Own the Product: They have moved beyond affiliate links and sponsored posts to create their own brand. This gives them control over the product, the story, and, most importantly, the margins.

2.They Own the Audience: They have cultivated a genuine, engaged community that trusts their recommendations. This is not about follower count; it's about connection and authenticity.

3.They Own the Live Channel: They use live shopping as a direct-to-consumer sales channel, cutting out the middlemen (retailers, ad platforms) and capturing the full value of each transaction.

This is the formula for the modern, 7-figure creator. It's a shift from being a media channel that sells ads to being a vertically integrated business that sells products. It's more work, yes, but the payoff is a sustainable, scalable, and sellable business—a true asset, not just a monthly paycheck.

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How to launch your beauty brand + live shopping empire

You've seen the billion-dollar market projections and the case studies of creators generating life-changing revenue. The opportunity is undeniable. But how do you go from being a content creator to a live shopping CEO? It's not as simple as pointing your camera and asking people to buy. It requires a strategic, step-by-step approach. This is the playbook we've developed at Cleansery® after helping dozens of influencers build their own 7-figure beauty brands.

Step 1: Validate Your Audience (Before You Invest $25k)

This is the most critical and often overlooked step. A large following does not automatically equal a customer base. Before you invest a single dollar into product development, you must honestly assess if your audience is ready to buy from you. At Cleansery®, we have a rigorous validation process before we partner with any creator, and it’s a framework you can use for self-assessment.

Ask yourself these questions:

• Do I have an engaged community of at least 50,000 followers? We look for a minimum of 50k followers, but engagement is far more important than the raw number. Are your comments filled with genuine conversation? Do your DMs show a real connection with your audience?

• Does my audience trust my beauty recommendations? Look at your past content. When you recommend a product (even unpaid), do people ask where to buy it? Do they report back after purchasing? This is a strong indicator of purchase intent.

• Have I successfully sold anything before? This could be anything from digital products and presets to merchandise. A proven track record of converting followers into customers, even on a small scale, de-risks the entire venture.

• Am I ready for a real business? Launching a brand requires a minimum investment of $25,000 for a single product and up to $80,000 for a line of three products. It's a serious commitment. If you're looking for a quick cash grab, this isn't it.

Be wary of red flags like a high follower count with suspiciously low engagement (a sign of bought followers) or an audience that doesn't align with a beauty or lifestyle niche. The goal is to build on a solid foundation of trust and engagement, not just vanity metrics.

Step 2: Launch Your Brand with Cleansery® (The "Brand Partner" Model)

Once you've validated your audience, the next step is to create a product worthy of their trust. This is where many creators falter. They opt for cheap, generic private-label products that lack a unique story and fail to stand out. To build a lasting brand, you need a partner who can help you create something exceptional. This is what we do at Cleansery®. If you're wondering how to find the right cosmetics manufacturer, we've built the most comprehensive directory of vetted labs across Europe.

We operate on a "Brand Partner" model. We are not just a contract manufacturer; we are a strategic partner that handles the entire complex process of brand creation, allowing you to focus on what you do best: creating content and connecting with your audience.

Our process includes:

•Product Development: We don't do private label. We work with our network of top labs in Poland and across Europe to create custom formulas tailored to your vision and your audience's needs.

•Branding and Packaging: We help you craft a compelling brand story, design a unique visual identity, and source high-quality packaging that feels premium.

•Production Management: We manage the entire supply chain, from sourcing ingredients to final production. Our typical minimum order quantity (MOQ) is 3,000 units per product.

•Business Strategy: We provide guidance on pricing, profit margins, and even help with negotiations for retail distribution if that's a future goal.

We are selective, taking on only 3-5 new brands per year from over 250 inquiries. This allows us to provide a truly hands-on, dedicated service. By leveraging cosmetics manufacturing for influencers in Poland, we offer the best of both worlds: the stringent quality standards of the European Union at a more competitive cost than in Western Europe, giving your brand a crucial margin advantage. Want to understand the full investment? Check out our cosmetics production cost calculator to see exactly what it takes to launch a professional, creator-led beauty brand.

Step 3: Choose Your Live Shopping Platform(s)

With a world-class product in hand, it's time to choose your stage. Your platform strategy will depend heavily on your geographic location and target audience.

For Polish Influencers (and others in markets without TikTok Shop or Whatnot)

The absence of TikTok Shop in Poland is not a disadvantage; it's a strategic opportunity to get ahead. While platforms like Whatnot are currently only available to sellers in select countries (US, UK, Canada, Germany, Austria, France, Belgium, Netherlands, Australia), the live shopping wave is coming to Poland—and you want to be ready when it arrives.

•Option A: Instagram Live + Shopify (Primary Strategy): This is your starting point. Use the platform where your Polish audience already lives. Host your live stream on Instagram and direct viewers to your Shopify store via a link in your bio or through Stories. Yes, there's friction in leaving the app to purchase, but this is currently the most accessible option for Polish creators. Master the fundamentals here: engagement, urgency, product demonstration, and storytelling.

•Option B: Facebook Live + Facebook Shop: Facebook offers native checkout in many EU markets, which reduces friction compared to Instagram. The demographic skews slightly older, which can be advantageous for premium beauty products. Test both platforms to see where your audience converts better.

•Option C: Build Your Skills Now, Scale Later: Here's the strategic play: while you're waiting for platforms like TikTok Shop and Whatnot to expand into Poland, use Instagram and Facebook Live to perfect your live selling skills, build your audience, and generate revenue. When these platforms do launch in Poland—and they will, given the market size and EU expansion trends—you'll have 12-24 months of experience, a proven product line, and a loyal customer base. You'll be the established player while everyone else is just starting. That's a massive competitive advantage.

For Influencers in Live Shopping-Enabled Markets

If you're based in a country with access to advanced live shopping platforms, you're sitting on a goldmine.

•For US/UK/Canada Creators - TikTok Shop: As Gary Vaynerchuk says, the ability to go live with zero followers and get pushed onto the For You Page is an unprecedented form of free distribution. The seamless in-app checkout process leads to higher conversion rates. For beauty brands, this is the premier platform for discovery and sales.

•For US/UK/Canada/Germany/Austria/France/Belgium/Netherlands/Australia Creators - Whatnot: This platform is purpose-built for live shopping and has paid out over $2 billion to creators. It allows you to sell globally from day one, tapping into mature markets with high consumer spending. The platform is less saturated than TikTok, giving you a first-mover advantage in many categories.

•The Hybrid Approach: The smartest creators don't choose one platform—they master multiple. Go live on TikTok Shop for discovery and viral reach, use Whatnot for dedicated shopping events with your most engaged fans, and leverage Instagram/Facebook to nurture your community. Each platform serves a different purpose in your sales funnel.

Step 4: Master the Live Shopping Strategies

Going live is easy. Selling effectively on live requires a specific set of skills and strategies. Based on our analysis of top-performing creators like Stormi Steele, here is a playbook of best practices.

Pre-Live:

1.Promote Your Event: Announce your live stream 24-48 hours in advance across all your social channels.

2.Create an Exclusive Offer: Give your live viewers a reason to show up. This could be a special discount code, a free gift with purchase, or a limited-edition product available only during the stream.

3.Build Hype: Use countdown timers in your Stories, post behind-the-scenes teasers, and let your audience know what to expect.

During the Live:

1.Show, Don't Just Tell: Demonstrate the product in real-time. Show the texture, apply it on your skin, and describe the sensory experience.

2.Create Urgency and Scarcity: Use language like "Only 50 of these left!" or run flash sales that last for only 10 minutes. This triggers FOMO (Fear of Missing Out) and encourages immediate purchases.

3.Engage Relentlessly: This is a two-way conversation. Greet viewers by name, answer every question, and make your audience feel seen and heard.

4.Leverage Social Proof: Read positive customer reviews out loud. Show user-generated photos. Reinforce that other people love this product.

Post-Live:

1.Share the Replay: Post the saved live stream to your feed so those who missed it can still watch and shop.

2.Follow Up: Send a thank-you email to everyone who purchased, and consider a follow-up message to those who attended but didn't buy.

3.Encourage User-Generated Content (UGC): Ask your new customers to share their unboxing experience or product review and tag your brand.

Step 5: Scale to 7 Figures (The Math)

This is where the model becomes truly transformative. Let's run a conservative scenario for a Polish influencer with 100,000 engaged followers who launches a beauty brand with Cleansery®.

Assumptions:

•Initial Investment: $70,000 for a line of three unique products.

•Live Schedule: Four live events per month (two on Instagram for the Polish market, two on Whatnot for the global market).

•Viewership: An average of 500 live viewers per stream.

•Conversion Rate: A conservative 15% (75 buyers per stream).

•Average Order Value (AOV): $50.

•Profit Margin: 70% (thanks to efficient manufacturing with Cleansery®).

The Math:

•Revenue per Live Stream: 75 buyers × $50 AOV = $3,750

•Total Monthly Revenue: $3,750 × 4 streams = $15,000

•Total Annual Revenue: $15,000 × 12 months = $180,000

•Total Annual Profit (at 70% margin): $126,000

This base scenario already shows a nearly 2x return on the initial investment within the first year. But the goal is to scale to seven figures.

Path to $1 Million:

•Increase Frequency: Double the live streams to eight per month. Annual Revenue: $360,000.

•Grow Your Audience: As your brand grows, so will your viewership. Doubling your average viewers to 1,000 per stream. Annual Revenue: $720,000.

•Optimize Global Sales: As you gain traction on Whatnot, your global sales could easily match or exceed your local sales. A 50% boost from global channels brings the total to over $1,080,000 in annual revenue.

This is a realistic, step-by-step path to building a 7-figure business within 12-24 months. It transforms the creator from someone earning a fluctuating income from brand deals into the CEO of a profitable, scalable, and ultimately sellable company.

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The future starts now (and Poland is wide open)

Understanding the current landscape is crucial, but building a lasting brand requires looking ahead. The live shopping revolution is not a fleeting trend; it is the leading edge of a fundamental reshaping of retail and the creator economy. For those willing to look at the horizon, the signals are clear about where the market is heading and how to position yourself to win.

What's Next: Live Shopping Predictions 2025-2030

The next five years will see live commerce evolve from a novel strategy to a core pillar of e-commerce. Here’s what we at Cleansery®, along with industry leaders like Gary Vaynerchuk, see coming.

Gary Vee's Vision for Retail:

•Main Street Stores Become Studios: The purpose of physical retail will shift. Instead of just stocking shelves, store owners and employees will host live shopping streams from their brick-and-mortar locations, turning them into interactive content studios.

•Retail Becomes Multichannel: Surviving on foot traffic alone will be nearly impossible. The most successful retailers will adopt a multichannel approach, integrating their physical presence with a robust live shopping strategy.

•Live Shopping Dominance: By 2030, live commerce is expected to account for 20% or more of all e-commerce sales in the US and Europe, up from just 5% today .

Technology and Platform Evolution:

•AI Integration: Artificial intelligence will make live streams smarter. Expect real-time product recommendations based on viewer comments, personalized offers, and AI-powered chatbots to handle common questions, freeing up the host to focus on engagement.

•Immersive Experiences (AR/VR): Augmented reality will move from a gimmick to a utility. Imagine viewers being able to virtually try on a lipstick shade or see how a piece of jewelry looks on their hand, all within the live stream.

•Platform Expansion: The land grab will continue. TikTok Shop will inevitably expand into more countries, including Poland. Instagram and Facebook, having seen the success of TikTok, may re-introduce and enhance their own native live shopping features. Platforms like Whatnot will continue to scale, adding more categories and improving their global logistics.

The Poland Opportunity: A Classic First-Mover Advantage

For Polish creators, the current market dynamics present a golden opportunity. The fact that TikTok Shop has not yet arrived is a strategic gift. I've been having this conversation with creators for months now, and honestly, most don't realize what they're sitting on.

Current State of Play in Poland:

• No TikTok Shop: The most powerful live shopping platform is not yet a factor, meaning the market isn't saturated with competition.

• Low Competition: The vast majority of Polish influencers and brands have not yet discovered or implemented a serious live shopping strategy.

• Established Audiences: Millions of Polish consumers are active on Instagram and Facebook, platforms that can be leveraged for live selling immediately.

This is a classic first-mover scenario, and I've seen this movie before. The creators who act now—who launch their brands with a partner like Cleansery® and begin mastering live shopping on platforms like Whatnot and Instagram—will be the established leaders by the time the market matures. When TikTok Shop eventually launches in Poland, they won't be starting from zero. They will have a proven product, an experienced team, a dialed-in live stream format, and a loyal customer base. They will be one to two years ahead of everyone else. That's not just an advantage; that's a moat.

Think back to 2019. Gary Vaynerchuk was urging creators to take TikTok seriously. Most dismissed it as a platform for dancing teenagers. I remember having similar conversations with clients back then—"TikTok? That's for kids." Those who listened and started creating content then built massive audiences with relative ease. By 2021, when the rest of the world caught on, the algorithm had changed, the platform was saturated, and growth became exponentially harder. Live shopping in Poland is at its 2019 TikTok moment. The window for disproportionate advantage is open right now, and I don't want you to look back in two years wishing you'd acted.

The Final Playbook: From Influencer to CEO

Let's distill everything we've covered into a clear, actionable summary. This is the playbook for transforming your influence into a durable, profitable business.

For Influencers (50k-300k followers):

1. Validate Your Audience: Don't skip this step. Ensure you have a real, engaged community that trusts you.

2. Launch Your Own Brand in Your Niche: Partner with a full-service expert like Cleansery to create a custom, high-quality product. Avoid cheap private-label shortcuts.

3. Choose Your Platforms: Start with a hybrid model. Use Instagram Live for your local Polish audience and Whatnot to tap into the lucrative global market.

4. Go Live Consistently: Schedule 4-8 live shopping events per month. Consistency builds habit and anticipation.

5. Master the Strategies: Implement the playbook. Promote your events, create urgency, engage with your audience, and show, don't just tell.

6. Scale to 7 Figures: Reinvest your profits, grow your team, and scale your production. A $1 million annual revenue target is realistic within 24 months.

For Managers:

Your role needs to evolve. Stop pitching one-off, low-value sponsored posts. Start thinking like a business partner. The real opportunity is to help your creator build their own brand and take a percentage of the revenue or, even better, equity in the company. This aligns your incentives for long-term growth and transforms your earning potential from transactional fees to a valuable asset.

Ready to Create Your Own Influencer-Led Brand?

If you've read this far, you already know that live shopping combined with your own beauty brand is the future. The data is clear. The opportunity is real. The timing is now.

But knowing is not the same as doing. And doing requires a partner who understands both the creator economy and the complexities of building a real beauty brand.

Let's talk and check if this is something for you.

No pressure. No sales pitch. Just an honest, strategic conversation about:

•Whether your audience is ready for a brand launch

•What products make sense for your niche

•The real costs, timelines, and expected ROI

•How live shopping fits into your long-term business strategy

Book a Free Consultation with Cleansery →

Or email us directly at a.suwara@cleansery.com to start the conversation.

The $1 trillion live shopping revolution is happening. The question is: will you be a participant, or will you be a leader?

Let's build your empire together.

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About the Author

I'm the founder of Cleansery®, an independent, end-to-end consultancy for influencers and creators who want to launch their own beauty brands. My story began over a decade ago when he started working in the beauty industry. Over the years, I witnessed many exciting moments but also countless unfulfilled ideas, lost time, and wasted money.

Four years ago, I decided to create Cleansery — combining deep industry experience and relationships with a digital marketing and business approach to give creators everything they need to build successful beauty brands. Today, I considers himself and the Cleansery team lucky to live off of helping super-interesting people bring their dreams to life.

You do your thing. We do the rest.

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References

[1] Vaynerchuk, G. (2024, November 29). Why Live Social Shopping is the Biggest Untapped Opportunity for 2025. LinkedIn.

[2] Vimmi.net. (2024, September 30 ). Social Commerce Case Study: Stormi Steele’s $1M TikTok Live.

[3] Vaynerchuk, G. (2025, January 6 ). Why Live Shopping Is Disrupting Social Media Forever. YouTube.

[4] Precedence Research. (n.d. ). Livestream E-Commerce Market Size, Share and Trends 2025 to 2034. Retrieved fro

[5] Marketing LTB. (2025, October 16 ). Live Shopping Networks Statistics 2025: 91+ Stats & Insights. Retrieved fro

[6] Grabenhofer, R. (2025, December 22 ). How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation. Cosmetics & Toiletries.

[7] FashionNetwork.com. (2026, January 29 ). Fast-growing Live Shopping is now mainstream, claims Whatnot.

[8] Reddit. (n.d. ). How much do you actually make on Whatnot (and what do you sell?). r/whatnotapp.

[9] McKinsey & Company. (2023, July 7 ). Ready for prime time? The state of live commerce.

Frequently Asked Questions (FAQ)

What is live shopping and how does it work?

Live shopping, also called live commerce, is the sale of products through real-time video streaming on social media platforms like TikTok, Instagram, Whatnot, and Facebook. During a live stream, a host demonstrates products, answers viewer questions in real-time, and provides direct purchase links. Viewers can buy instantly without leaving the stream, creating a seamless shopping experience that combines entertainment, education, and commerce.

How much money can influencers realistically make with live shopping?

The earning potential varies based on audience size, product margins, and frequency, but the numbers are substantial. A mid-tier influencer with 100,000 followers can realistically generate $15,000 to $50,000 per month in revenue through 4-8 live shopping events, with profit margins of 60-80% when selling their own brand. Top performers like Stormi Steele have generated $1 million in a single three-hour live stream. The key difference from sponsored posts is that you own the revenue stream and the asset.

What are the best live shopping platforms for creators in 2026?

The best platform depends on your location and audience. TikTok Shop offers the highest conversion rates and organic reach but is only available in select markets (US, UK, and a few others). Whatnot is ideal for global selling and is available worldwide, making it perfect for creators in Poland and other markets without TikTok Shop. Instagram Live and Facebook Live work well for engaging existing audiences but require external checkout, which adds friction. We recommend a hybrid approach: use Instagram for your local audience and Whatnot for global reach.

How much does it cost to launch a beauty brand with Cleansery?

Launching a professional, custom-formulated beauty brand with Cleansery® requires an investment of $25,000 for a single product or $70,000 to $80,000 for a line of three products. This includes custom formula development, branding and packaging design, production management (MOQ of 3,000 units), and business strategy support. This is a real business investment, not a quick side project, but the ROI can be substantial—many of our partner brands achieve profitability within 12-18 months.

Is TikTok Shop available in Poland, and what are the alternatives?

As of early 2026, TikTok Shop has not yet launched in Poland. However, this is actually a strategic advantage for Polish creators. It means the live shopping market is wide open with virtually no competition. The best alternatives are Whatnot (for global sales) and Instagram Live paired with Shopify (for local Polish sales). By mastering these platforms now, you'll be 1-2 years ahead of the competition when TikTok Shop eventually arrives in Poland.

What is Whatnot and why is Gary Vaynerchuk so bullish on it?

Whatnot is a social marketplace platform where creators can host live auctions and sales across 250+ categories, including beauty, fashion, and collectibles. Gary Vaynerchuk is bullish on it because it offers global selling capabilities, seamless international shipping, and a creator-first approach. In 2024, creators on Whatnot collectively earned over $2 billion. Gary himself sold $150,000 of VeeFriends merchandise in a single four-hour stream on the platform. For creators outside the US or in markets without TikTok Shop, Whatnot is currently the most powerful live shopping tool available.

How long does it take to launch a beauty brand and start live shopping?

From initial consultation to your first live shopping event, the typical timeline is 8-12 weeks when working with a full-service partner like Cleansery®. This includes audience validation (1-2 weeks), product development and formula creation (4-6 weeks), branding and packaging design (2-3 weeks), and production (3-4 weeks). Once your product is ready, you can start hosting live shopping events immediately. The key is to not rush the product development phase—quality is essential for building a brand with staying power.

Can I do live shopping if I don't have a huge following?

Yes. While a larger audience helps, engagement and trust matter more than follower count. We've seen creators with as few as 50,000 highly engaged follow

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Live Shopping + Your Own Beauty Brand = The New Influencer Playbook

Szybki dostęp

The live shopping revolution is here (Don't be late)

Case Studies: Creators who cracked the live shopping code

How to launch your beauty brand + live shopping empire

The future starts now (and Poland is wide open)

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Live Shopping + Your Own Beauty Brand = The New Influencer Playbook

🌞 Wpływ promieniowania słonecznego na włosy i skórę głowy – jak skutecznie chronić swoje włosy?

Czy SPF jest najtrudniejszym produktem do wprowadzenia pod własną marką? 🌞💡

Live Shopping + Your Own Beauty Brand = The New Influencer Playbook

🌞 Wpływ promieniowania słonecznego na włosy i skórę głowy – jak skutecznie chronić swoje włosy?

Czy SPF jest najtrudniejszym produktem do wprowadzenia pod własną marką? 🌞💡

Live Shopping + Your Own Beauty Brand = The New Influencer Playbook

Szybki dostęp

The live shopping revolution is here (Don't be late)

Case Studies: Creators who cracked the live shopping code

How to launch your beauty brand + live shopping empire

The future starts now (and Poland is wide open)

test2

Podobał Ci się ten artykuł?Dołącz do naszego newslettera

Live Shopping + Your Own Beauty Brand = The New Influencer Playbook

🌞 Wpływ promieniowania słonecznego na włosy i skórę głowy – jak skutecznie chronić swoje włosy?

Czy SPF jest najtrudniejszym produktem do wprowadzenia pod własną marką? 🌞💡

Live Shopping + Your Own Beauty Brand = The New Influencer Playbook

🌞 Wpływ promieniowania słonecznego na włosy i skórę głowy – jak skutecznie chronić swoje włosy?

Czy SPF jest najtrudniejszym produktem do wprowadzenia pod własną marką? 🌞💡

Podobał Ci się ten artykuł?
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