Understanding the current landscape is crucial, but building a lasting brand requires looking ahead. The live shopping revolution is not a fleeting trend; it is the leading edge of a fundamental reshaping of retail and the creator economy. For those willing to look at the horizon, the signals are clear about where the market is heading and how to position yourself to win.
What's Next: Live Shopping Predictions 2025-2030
The next five years will see live commerce evolve from a novel strategy to a core pillar of e-commerce. Here’s what we at Cleansery®, along with industry leaders like Gary Vaynerchuk, see coming.
Gary Vee's Vision for Retail:
•Main Street Stores Become Studios: The purpose of physical retail will shift. Instead of just stocking shelves, store owners and employees will host live shopping streams from their brick-and-mortar locations, turning them into interactive content studios.
•Retail Becomes Multichannel: Surviving on foot traffic alone will be nearly impossible. The most successful retailers will adopt a multichannel approach, integrating their physical presence with a robust live shopping strategy.
•Live Shopping Dominance: By 2030, live commerce is expected to account for 20% or more of all e-commerce sales in the US and Europe, up from just 5% today .
Technology and Platform Evolution:
•AI Integration: Artificial intelligence will make live streams smarter. Expect real-time product recommendations based on viewer comments, personalized offers, and AI-powered chatbots to handle common questions, freeing up the host to focus on engagement.
•Immersive Experiences (AR/VR): Augmented reality will move from a gimmick to a utility. Imagine viewers being able to virtually try on a lipstick shade or see how a piece of jewelry looks on their hand, all within the live stream.
•Platform Expansion: The land grab will continue. TikTok Shop will inevitably expand into more countries, including Poland. Instagram and Facebook, having seen the success of TikTok, may re-introduce and enhance their own native live shopping features. Platforms like Whatnot will continue to scale, adding more categories and improving their global logistics.
The Poland Opportunity: A Classic First-Mover Advantage
For Polish creators, the current market dynamics present a golden opportunity. The fact that TikTok Shop has not yet arrived is a strategic gift. I've been having this conversation with creators for months now, and honestly, most don't realize what they're sitting on.
Current State of Play in Poland:
• No TikTok Shop: The most powerful live shopping platform is not yet a factor, meaning the market isn't saturated with competition.
• Low Competition: The vast majority of Polish influencers and brands have not yet discovered or implemented a serious live shopping strategy.
• Established Audiences: Millions of Polish consumers are active on Instagram and Facebook, platforms that can be leveraged for live selling immediately.
This is a classic first-mover scenario, and I've seen this movie before. The creators who act now—who launch their brands with a partner like Cleansery® and begin mastering live shopping on platforms like Whatnot and Instagram—will be the established leaders by the time the market matures. When TikTok Shop eventually launches in Poland, they won't be starting from zero. They will have a proven product, an experienced team, a dialed-in live stream format, and a loyal customer base. They will be one to two years ahead of everyone else. That's not just an advantage; that's a moat.
Think back to 2019. Gary Vaynerchuk was urging creators to take TikTok seriously. Most dismissed it as a platform for dancing teenagers. I remember having similar conversations with clients back then—"TikTok? That's for kids." Those who listened and started creating content then built massive audiences with relative ease. By 2021, when the rest of the world caught on, the algorithm had changed, the platform was saturated, and growth became exponentially harder. Live shopping in Poland is at its 2019 TikTok moment. The window for disproportionate advantage is open right now, and I don't want you to look back in two years wishing you'd acted.
The Final Playbook: From Influencer to CEO
Let's distill everything we've covered into a clear, actionable summary. This is the playbook for transforming your influence into a durable, profitable business.
For Influencers (50k-300k followers):
1. Validate Your Audience: Don't skip this step. Ensure you have a real, engaged community that trusts you.
2. Launch Your Own Brand in Your Niche: Partner with a full-service expert like Cleansery to create a custom, high-quality product. Avoid cheap private-label shortcuts.
3. Choose Your Platforms: Start with a hybrid model. Use Instagram Live for your local Polish audience and Whatnot to tap into the lucrative global market.
4. Go Live Consistently: Schedule 4-8 live shopping events per month. Consistency builds habit and anticipation.
5. Master the Strategies: Implement the playbook. Promote your events, create urgency, engage with your audience, and show, don't just tell.
6. Scale to 7 Figures: Reinvest your profits, grow your team, and scale your production. A $1 million annual revenue target is realistic within 24 months.
For Managers:
Your role needs to evolve. Stop pitching one-off, low-value sponsored posts. Start thinking like a business partner. The real opportunity is to help your creator build their own brand and take a percentage of the revenue or, even better, equity in the company. This aligns your incentives for long-term growth and transforms your earning potential from transactional fees to a valuable asset.
Ready to Create Your Own Influencer-Led Brand?
If you've read this far, you already know that live shopping combined with your own beauty brand is the future. The data is clear. The opportunity is real. The timing is now.
But knowing is not the same as doing. And doing requires a partner who understands both the creator economy and the complexities of building a real beauty brand.
Let's talk and check if this is something for you.
No pressure. No sales pitch. Just an honest, strategic conversation about:
•Whether your audience is ready for a brand launch
•What products make sense for your niche
•The real costs, timelines, and expected ROI
•How live shopping fits into your long-term business strategy
Book a Free Consultation with Cleansery →
Or email us directly at a.suwara@cleansery.com to start the conversation.
The $1 trillion live shopping revolution is happening. The question is: will you be a participant, or will you be a leader?
Let's build your empire together.
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About the Author
I'm the founder of Cleansery®, an independent, end-to-end consultancy for influencers and creators who want to launch their own beauty brands. My story began over a decade ago when he started working in the beauty industry. Over the years, I witnessed many exciting moments but also countless unfulfilled ideas, lost time, and wasted money.
Four years ago, I decided to create Cleansery — combining deep industry experience and relationships with a digital marketing and business approach to give creators everything they need to build successful beauty brands. Today, I considers himself and the Cleansery team lucky to live off of helping super-interesting people bring their dreams to life.
You do your thing. We do the rest.
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References
[1] Vaynerchuk, G. (2024, November 29). Why Live Social Shopping is the Biggest Untapped Opportunity for 2025. LinkedIn.
[2] Vimmi.net. (2024, September 30 ). Social Commerce Case Study: Stormi Steele’s $1M TikTok Live.
[3] Vaynerchuk, G. (2025, January 6 ). Why Live Shopping Is Disrupting Social Media Forever. YouTube.
[4] Precedence Research. (n.d. ). Livestream E-Commerce Market Size, Share and Trends 2025 to 2034. Retrieved fro
[5] Marketing LTB. (2025, October 16 ). Live Shopping Networks Statistics 2025: 91+ Stats & Insights. Retrieved fro
[6] Grabenhofer, R. (2025, December 22 ). How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation. Cosmetics & Toiletries.
[7] FashionNetwork.com. (2026, January 29 ). Fast-growing Live Shopping is now mainstream, claims Whatnot.
[8] Reddit. (n.d. ). How much do you actually make on Whatnot (and what do you sell?). r/whatnotapp.
[9] McKinsey & Company. (2023, July 7 ). Ready for prime time? The state of live commerce.
Frequently Asked Questions (FAQ)
What is live shopping and how does it work?
Live shopping, also called live commerce, is the sale of products through real-time video streaming on social media platforms like TikTok, Instagram, Whatnot, and Facebook. During a live stream, a host demonstrates products, answers viewer questions in real-time, and provides direct purchase links. Viewers can buy instantly without leaving the stream, creating a seamless shopping experience that combines entertainment, education, and commerce.
How much money can influencers realistically make with live shopping?
The earning potential varies based on audience size, product margins, and frequency, but the numbers are substantial. A mid-tier influencer with 100,000 followers can realistically generate $15,000 to $50,000 per month in revenue through 4-8 live shopping events, with profit margins of 60-80% when selling their own brand. Top performers like Stormi Steele have generated $1 million in a single three-hour live stream. The key difference from sponsored posts is that you own the revenue stream and the asset.
What are the best live shopping platforms for creators in 2026?
The best platform depends on your location and audience. TikTok Shop offers the highest conversion rates and organic reach but is only available in select markets (US, UK, and a few others). Whatnot is ideal for global selling and is available worldwide, making it perfect for creators in Poland and other markets without TikTok Shop. Instagram Live and Facebook Live work well for engaging existing audiences but require external checkout, which adds friction. We recommend a hybrid approach: use Instagram for your local audience and Whatnot for global reach.
How much does it cost to launch a beauty brand with Cleansery?
Launching a professional, custom-formulated beauty brand with Cleansery® requires an investment of $25,000 for a single product or $70,000 to $80,000 for a line of three products. This includes custom formula development, branding and packaging design, production management (MOQ of 3,000 units), and business strategy support. This is a real business investment, not a quick side project, but the ROI can be substantial—many of our partner brands achieve profitability within 12-18 months.
Is TikTok Shop available in Poland, and what are the alternatives?
As of early 2026, TikTok Shop has not yet launched in Poland. However, this is actually a strategic advantage for Polish creators. It means the live shopping market is wide open with virtually no competition. The best alternatives are Whatnot (for global sales) and Instagram Live paired with Shopify (for local Polish sales). By mastering these platforms now, you'll be 1-2 years ahead of the competition when TikTok Shop eventually arrives in Poland.
What is Whatnot and why is Gary Vaynerchuk so bullish on it?
Whatnot is a social marketplace platform where creators can host live auctions and sales across 250+ categories, including beauty, fashion, and collectibles. Gary Vaynerchuk is bullish on it because it offers global selling capabilities, seamless international shipping, and a creator-first approach. In 2024, creators on Whatnot collectively earned over $2 billion. Gary himself sold $150,000 of VeeFriends merchandise in a single four-hour stream on the platform. For creators outside the US or in markets without TikTok Shop, Whatnot is currently the most powerful live shopping tool available.
How long does it take to launch a beauty brand and start live shopping?
From initial consultation to your first live shopping event, the typical timeline is 8-12 weeks when working with a full-service partner like Cleansery®. This includes audience validation (1-2 weeks), product development and formula creation (4-6 weeks), branding and packaging design (2-3 weeks), and production (3-4 weeks). Once your product is ready, you can start hosting live shopping events immediately. The key is to not rush the product development phase—quality is essential for building a brand with staying power.
Can I do live shopping if I don't have a huge following?
Yes. While a larger audience helps, engagement and trust matter more than follower count. We've seen creators with as few as 50,000 highly engaged follow